Are you confused about why your business isn’t generating more leads? E-commerce has been rapidly growing worldwide over the past few years, as people are running their own businesses from their own homes. Starting an e-commerce business is relatively simple: just create an e-commerce website and list your products. But this is not the actual business growth model. If you’re the business owner, you need to start marketing to generate sales and grow your business online.
For growing an online e-commerce business locally or globally, a proper digital marketing plan is needed. And in digital marketing, there are many ways to promote the business, but today we will discuss growing an ecommerce business with the help of SEO.
In this article, we will explain step by step “How to Make Ecommerce SEO Strategy in 2026”.
Before going to indepth, we want to explain that it’s a practical and our implemented strategy for brands. Let’s first understand ecommerce.
What is Ecommerce SEO?
Ecommerce SEO is the website practice in which we optimise online shopping websites for search engines to know and understand better to rank in search results. In simple words, there are some steps that need to be applied on an ecommerce website to make it search engine friendly. We are going to share a checklist of ecommerce SEO in 2026.
Steps For Ecommerce SEO Strategy To Rank Higher
How to create an ecommerce SEO Strategy 2026 according to popular search engines.
- Website Audit (Analyze the website)
- Fix Technical SEO Issues (404, Page speed, https, canonicals, and duplication )
- Keywords Research (for categories and products pages)
- Content Writing (for categories and product pages)
- OnPage SEO Steps
- Crawling & Indexing
- Blogs Publishing (Internal blogposting related )
- Off-Page SEO
- Monitoring & Reoptimization
Explaining the Checklist of Ecommerce Website SEO
Website Audit
Website audit is one of the most important steps where you need to check the website’s current issues, technical seo issue, backlinks, domain name, platform, and much more to improve. In a website audit, we just identify the issue related to technical SEO, OnPage SEO, and OffPage SEO before going to start the next step of Strategy.
Fix Technical SEO
Once the problems are identified during a website audit, first you will fix technical issues in the website. The issues can be broken pages, website structure, page speed, UI, robots.txt, sitemap.xml, and lots of things that need to be fixed. Below are possible issues in most of ecommerce websites:
- Duplicate content from product variants and filters
- Poor URL structure and excessive parameters
- Incorrect or missing canonical tags
- Crawl budget wasted on faceted navigation
- Slow page speed (heavy images, scripts)
- Improper handling of out-of-stock pages
- Thin or auto-generated product/category pages
- Missing or incorrect schema markup (Product, Review)
- Broken internal links and orphan pages
- Pagination issues (rel=”next/prev” misuse)
- JavaScript rendering problems
- Mobile usability and Core Web Vitals issues
- Indexing of search and filter result pages
- Incorrect robots.txt or noindex usage
- HTTPS, mixed content, or redirect chain issues
Keywords Research & Competitors Research
Keywords research is the most important step in building an ecommerce seo strategy that can boost your website in SERP’s. The right keywords for the right pages are very important. In this step, we do research on our competitors in targeted locations. On the basis of our competitors, we will do detailed keyword research for category pages and product descriptions.
Content Writing
Content writing for ecommerce websites is very important to optimize category pages and product pages. The content should be on according to EEAT and Semantic SEO practices to follow. The main thing is in ecommerce content keywords cannibalization and content duplication, the content writer should be aware of these basic things to avoid these mistakes when writing quality content.
OnPage SEO For Ecommerce
Ecommerce OnPage SEO is a common practice that every website applies to apply on the pages. It includes these steps to optimise your ecommerce OnPage SEO professionally:
- H1 Heading Optimisation
- Meta Title & Meta Description
- URL Structure Optimisation
- H2 headings Optimisation
- Engaging Visuals Images
- Images Alt Text Optimisation
- Internal Linking SILO Structure
- Adding FAQs
- Using Schema Markup
The above are steps that can help in an e-commerce website ranking.
H1 Heading Optimisation
H1 is recommended on a page one time to appear to google understand what the page is about. It might be your category name or product name, with the help of this google provides you with ranking. Why not use H1 more than one time? The reason is that Google actually read heading, and they consider H1 headings a major heading. If you use many H1 headings on a page, search engine bots will be confused about what the page is actually about.
Meta Title & Meta Description
Meta title and meta description can boost the page CTA if they are catchy for users. Always choose a high-intent and user problem-solving meta title to user click and visit your store.
URL Structure Optimisation
Url should be search engine-friendly to crawl the page and rank. If the page is about a category that is related to (HP Laptop), then your url must include the domain name slash /hp-laptop. We do not add random or generic url being Ecommerce Website SEO agency.
H2 Headings Optimisation
With the help of H2 headings optimisations, we need to add main keyword variations in sub-headings. For better results, we need to sprinkle our LSI keywords in subheadings so that Google considers our page. It’s best practice not to repeat only the primary keyword everywhere. Use secondary keywords for topic coverage.
Engaging Visuals Images
Engaging visuals are very important; it includes images, videos, and infographics. Visual in important in ecommerce because people not only search for written content, but they also need product images and videos before placing an order. You need to convince your customer by providing more and more trust signals.
Images Alt Text Optimisation & Compression
Image Alt Text is also important when adding a product, because it is helpful for search engines to understand what the file about. So keep in mind whenever you upload images, also add the image name, image description/ caption, and Image Alt text. Also, your images should be compressed and an advanced file type like WEB.P/ HTML. It helps in loading time and page speed, which is a major factor in ranking.
Internal Linking SILO Structure
Internal linking is a major part of SEO and is also a major ranking factor. Internal linking for Ecommerce websites is really result-oriented. Your internal linking shows the website priority category and page ranking. People don’t know which is the best internal linking structure for an ecommerce website; the answer is the SILO structure. Basically, in SILO linking, we provide signals to search engines about the relevance of the categories page, products, and posts. In simple words SILO structure is an Internal linking of relevant categories to categories and posts to posts.
Adding FAQs
In the FAQs section, it is important to cover the general but most asking queries people ask about the product. It’s important due to users having lots of doubts about the product or thinking about the product because they are getting ready to transact.
Using Schema Markup
Currently, schema is the top trend in SEO that everybody discusses, and the first focus is on the page content and schema because schema markup is XML code that search engines understand about content , what type of content is inside the page.
Crawling & Indexing
Crawling and indexing are a part of the introduction of websites with search engines; it should be fast and without errors. Let me explain how crawling works in e-commerce SEO. Once we optimise our website, we should be confident about how google pretends with our website. Crawling means the search engine bot comes to our website, visits the pages, and then indexes them. If the process is smooth and indexing is going fast, it means there is no issue in crawling.
Blogs Publishing
Internal blog posting is very helpful for website SEO, as Google takes its supportive pages, which makes topical relevance in Google. Google ranks these websites that have depth of knowledge about the topic. Google considers your website as a trusted source when we publish internal blog posts and share depth of knowledge. How to help internal blog posts on our e-commerce website? The answer is: when we give links to relevant categories and products. Internal linking is very helpful for website ranking.
Ecommerce OffPage SEO
Off-page SEO is very important when you have strong competitors in SERP’s and perform better. So, how to follow Ecommerce OffPage SEO? Here is the solution, once your OnPage and Technical SEO is Perfect and still not getting rank without any reason. Best practice is to check your competitor’s backlinks and how strong the backlinks they have created are. Start outreach to relevant niche websites and get contextual links for your website.
Which Backlink is best for ecommerce SEO?
For an e-commerce website, you can get backlinks like:
- Guest posts
- Contextual Backlinks
- Press Release
- Web 2.0
- Classified Backlinks
- Profile Backlinks (Branding)
- Forums Backlinks (Related to Niche)
The backlink strategy is to be natural, not doing lots of backlinks in a single day or a short time period. Google-like quality and natural backlinks.
Monitoring & Reoptimization
Monitoring of website performance is related to keyword ranking and sales is very important. After 3-5 months, we can measure our keywords’ ranking positions. So after a few months, we can guess how our website SEO strategy is going. With a period, we can add more keywords to optimise our page to rank on more keywords.
How Beneficial is SEO for Ecommerce Websites?
SEO is the backbone of digital marketing when we talk about organic growth; paid marketing is very expensive. New e-commerce businesses do not have a lot of budget for investing in paid advertising like Google Ads, Meta ads to get more sales. SEO is free and long-term growth for every business, not only for Ecommerce businesses.
Search Engine Optimisation is a time investment in your own business if someone is a little bit skillful. ITBS provides lots of guidance about how to start SEO for your website and how to make strategies to implement on your website.
